A new face for safetyawardstore.com
A new design from your public information, what slows the site down today, and a fixed-price offer to fix it.
A concept for your approval. Your real photos and wording would replace the placeholders.
On a phone
On a computer
In Google's phone test, your pages take 6 to 11 seconds to show their main content. Google calls 2.5 seconds good.
Google's 2.5 s mark. Simulated mid-range phone, Google's standard test (Lighthouse via PageSpeed Insights).
Fix first
The Safety Hero pages
Load the booking calendar and Maps only when needed.
The phone experience
Safety Hero banner back, smaller header.
Images
Compress them: 3.7 MB saved on the home page.
The details
Your Safety Hero pages are the slowest of the 6 pages tested
High priority
The products page takes 11.2 s on a phone, the demo booking page 10.9 s, and on the booking page scripts keep the phone busy for a total of 4.4 s (the booking calendar alone weighs 2.9 MB).
Fix: load the calendar only when the visitor reaches it, after the rest of the page.
Phone visitors don't see the Safety Hero banner, but still download it
High priority
On a phone the home page banner is switched off (the block carries a hidden-phone class), so the page goes straight from the header to Safety Snacks. Its image is still downloaded: 1.6 MB, 2837 px wide, shown at 1350 px on desktop.
Fix: a phone-sized banner (well under 200 KB) shown on mobile, and a lighter desktop file.
Desktop: the banner opens the page.
Phone, first screen: no Safety Hero.
On a phone, the header takes half of the first screen
Medium to high priority
Top links, logo, phone number, BBB badge, menu bar and search fill the top half. At phone size, the first product starts 597 px down an 823 px screen.
Fix: one compact mobile header (logo, call button, menu, search), BBB badge moved lower.
4 pages wait for an address tool before they appear
Medium priority
A Google Maps tool that suggests addresses in forms loads first, so the category, Safety Hero, booking and registration pages only appear once it is ready.
Fix: load it after the page, only when someone types an address.
Images are far heavier than they need to be
Medium priority
The home page loads 57 images weighing 6 MB; Google estimates 3.7 MB could be saved. The heaviest product thumbnails are 250 to 335 KB, the main Carhartt photo 1.2 MB.
Fix: resize and convert to WebP once, through CS-Cart thumbnails or Cloudflare.
29 outside services load with the home page
Medium priority
Tag Manager, Analytics, Google Ads, Bing, Facebook, Twitter, Clarity, Zoho chat, forms and CRM, Searchanise, BBB. The Zoho chat script is the heaviest on the page (about 320 KB). On a phone, the processor stays busy for 3.9 s, 2.1 s of it running scripts.
Fix: keep every service, and load them in a smarter order: the page first, then chat, social and tracking.
Also worth fixing
Smaller items
- Code from 2013-2014 still running (jQuery 1.9.1, CS-Cart 4.2.1 theme): the reason for the planned move to the current CS-Cart.
- Zoom is disabled on phones.
- Registration is hidden behind the sign-in form. Your new design fixes it.
- The phone search box shows "16gb ram dual-slot SODIMM...", likely fed by bot searches.
- The price table runs off a phone screen, and during a sale the quantity discounts disappear. Pricing is your call; flagged only.
Product page on a phone: the table runs off the right edge.
Website Repair & Facelift
The repairs below, agreed before work starts.
Included
- Faster pages, Safety Hero first
- Better phone experience
- New home page hero and header
- Registration page from your design
- Zoho integration diagnosed and fixed
- Broken JavaScript fixed
Bonus
- Two landing pages for your ads
- Before and after numbers
- 30 days of fixes on my work
Every change goes on the dev copy first, and live only with your OK. Prices, payment and checkout stay untouched.
To start: access to your hosting account.
What I could not see from outside
- Real visitor data: these are Google's lab tests. Analytics and Clarity will show real visits.
- Why sales dropped 30%: the answer is in Analytics, Search Console and Google Ads.
- Anything behind a click or a login: cart, Quote Builder, checkout, Zoho, server versions.